Strategic Consulting for Nonprofits
Your mission is clear.
Getting it in front of the right people
is where we come in.
Immortelle Advisory Group brings Fortune 1000 marketing and technology expertise to established nonprofits in the DMV region. Strategy, brand, and systems that move your mission forward.
What We Do
Three ways we move your organization forward
All ServicesBrand Strategy and Positioning
Your organization has evolved, but your messaging has not kept pace. Board members, staff, and donors describe your mission differently. The result is a weak first impression with funders and a hard case to make to new supporters.
What you walk away with
A unified brand foundation that strengthens grant applications, builds donor confidence, and gives everyone in your organization a clear story to tell.
Marketing Technology Assessment
You have accumulated tools over the years without a plan behind them. A donor database here, an email platform there, a website that has not been touched in years. Your team is duplicating work because the systems do not talk to each other.
What you walk away with
A clear picture of what you have, what is redundant, and what is missing, with a practical roadmap for building a technology environment your team will actually use.
Outreach and Campaign Execution
Your organization relies on one or two seasonal campaigns a year. Outside of those windows, engagement is quiet and donor retention suffers. You know outreach needs to be more consistent, but your team does not have the capacity or the playbook to make that happen.
What you walk away with
A targeted outreach strategy and campaign execution plan that builds sustained engagement, drives measurable results, and gives your board something to point to.
About IAG
The expertise your organization deserves.Without the enterprise price tag.
The Immortelle tree — native to Trinidad — blooms in brilliant orange-red, creating the protective conditions under which other life flourishes. It does not compete with the forest. It sustains it.
IAG was built on a simple belief: established nonprofits doing serious community work deserve the same caliber of strategic support that Fortune 1000 companies receive, without the overhead, the jargon, or the distance from the mission.
We work with organizations in education, arts and culture, and public benefit that have a track record and are ready to grow, communicate more effectively, and operate with greater confidence.
Our StoryExperience Behind the Work
25+ years in marketing technology
Merkle / dentsu and Capgemini Ernst and Young
PMP Certified
Duke, Harvard, Cambridge, McKinsey executive programs
Board service, Genesys Works National Capital Region
Who We Serve
Established 501(c)(3) nonprofits with annual budgets between $250,000 and $1,500,000 in the Washington DC, Maryland, and Virginia region.
Focus sectors: Education | Arts and Culture | Public and Societal Benefit
Client Impact
What this work looks like in practice
The Cultural Academy for Excellence is a 30-year-old performing arts and youth development nonprofit in Prince George's County, Maryland. When we began working together, CAFE had a strong program but inconsistent brand identity, disconnected technology systems, and limited visibility into their marketing performance.
Sample Engagement Results
$5,000+
Holiday Concert ticket revenue
5X
Return on Facebook ad investment
2X
Email open and click-through rate improvement
$3,000
End-of-year donation via Givebutter
Work Delivered
30th Anniversary Brand Refresh
Logo and Brand Guidelines
Holiday Concert Campaign
Technology Ecosystem Audit
Givebutter Platform Implementation
Google Analytics and Zapier Setup
Email Template Redesign
Donor Pitch Deck
"He brings Fortune 1000 expertise to our nonprofit at a level we could not otherwise access, and he does so with genuine care for our mission."
Lorna Green
Founder and CEO, Cultural Academy for Excellence
Sample engagement. Published with client permission.
Ready to Start
Let's build something meaningful together.
Most first conversations are 30 minutes. You will leave with a clear sense of whether we are the right fit and what working together would look like.