For Established Nonprofits in the DMV Region
Your brand, technology, and outreach aren't keeping pace.
Established nonprofits with strong programs lose donors, miss grant opportunities, and struggle to grow when their communications strategy hasn't kept up with their mission. Immortelle Advisory Group closes that gap. We bring 25+ years of Fortune 1000 marketing and technology experience to organizations with $250,000 to $3,000,000 budgets that are ready to operate at a higher level, without the overhead of a large agency or the guesswork of a general consultant.
What We Do
Three ways we move your organization forward
All Services
Your organization has evolved, but your messaging has not kept pace. Board members, staff, and donors describe your mission differently. The result is a weak first impression with funders and a hard case to make to new supporters.
01Brand Strategy and Positioning
A unified brand foundation that strengthens grant applications, builds donor confidence, and gives everyone in your organization a clear story to tell.
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You have accumulated tools over the years without a plan behind them. A donor database here, an email platform there, a website that has not been touched in years. Your team is duplicating work because the systems do not talk to each other.
02Marketing Technology Assessment
A clear picture of what you have, what is redundant, and what is missing, with a practical roadmap for building a technology environment your team will actually use.
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Your organization relies on one or two seasonal campaigns a year. Outside of those windows, engagement is quiet and donor retention suffers. You know outreach needs to be more consistent, but your team does not have the capacity or the playbook to make that happen.
03Outreach and Campaign Execution
A targeted outreach strategy and campaign execution plan that builds sustained engagement, drives measurable results, and gives your board something to point to.
Learn MoreAbout IAG
The expertise your organization deserves.Without the enterprise price tag.
The Immortelle tree — native to Trinidad — blooms in brilliant orange-red, creating the protective conditions under which other life flourishes. It does not compete with the forest. It sustains it.
IAG was built on a simple belief: established nonprofits doing serious community work deserve the same caliber of strategic support that Fortune 1000 companies receive, without the overhead, the jargon, or the distance from the mission.
We work with organizations across five focus sectors that have a track record and are ready to grow, communicate more effectively, and operate with greater confidence. The same audience segmentation, technology assessment, and campaign execution methods we applied to brands like Procter & Gamble and Canon USA now serve organizations whose success is measured in community impact, not market share.
Our StoryExperience Behind the Work
25+ years in marketing technology and digital transformation
Enterprise clients including Procter & Gamble, Under Armour, Lowe's, and Canon USA
Merkle / dentsu and Capgemini Ernst and Young
PMP Certified
Duke, Harvard, Cambridge, McKinsey executive programs
Board service, Genesys Works National Capital Region
Who We Serve
Established 501(c)(3) nonprofits with annual budgets between $250,000 and $3,000,000 in the Washington DC, Maryland, and Virginia region.
The Work in Practice
What this looks like for a real organization
The Cultural Academy for Excellence (CAFE) is a 30-year-old performing arts and youth development nonprofit in Prince George's County, Maryland. When we began working together, CAFE had a strong program but inconsistent brand identity, disconnected technology systems across 13 platforms, and limited visibility into their marketing performance.
Before
AFTER REFRESH
$5,297
Concert Revenue
5X
Facebook Ad Return
3
Sold-Out Workshops
4X
Enrollment Growth
$4,000
Class Revenue
2X
Email Open Rate
Brand Strategy
Unified identity across every audience
Brand materials had accumulated over decades with no unifying system. Donors, board members, and staff described the organization differently.
- 30th anniversary brand refresh
- New logo and 17-page brand guidelines
- First donor and sponsor pitch deck (18 slides)
- Consistent messaging framework
Marketing Technology
13 platforms mapped, integrated, and documented
The technology stack had grown organically. Staff were duplicating work because platforms did not talk to each other and none were documented.
- Full 13-platform ecosystem review and data flow map
- Givebutter donor platform implementation ($3,000 end-of-year donation secured)
- Google Analytics and Search Console
- Zapier automation connecting Constant Contact to Givebutter
- Email template redesign - 2X open and click-through rate
Outreach and Campaigns
Campaigns that filled seats and built the donor file
Outreach was seasonal and inconsistent. One or two events per year did not build sustained engagement or give leadership results to report.
- 30th Annual Holiday Concert - 228 tickets sold
- $5,297 gross revenue, 4.9/5 attendee rating
- 5X return on $101 Facebook ad investment
- 3 sold-out steelpan workshops
- Adult steelpan class grew from 4 to 16 students, generating $4,000 in revenue
Why the results compound
Each campaign built on the infrastructure established before it. The workshop sellouts and 4X enrollment growth happened because brand, technology, and outreach were integrated from the start. This is what happens when the pieces finally connect.
From leading our 30th anniversary brand refresh to implementing new fundraising platforms and managing a concert campaign that exceeded $5,000 in ticket sales, IAG's work has strengthened every aspect of how we communicate our mission and connect with our supporters. I recommend IAG without reservation to any nonprofit seeking to elevate its marketing, technology, and outreach capabilities.
Mrs. Lorna Green
Founder and CEO, Cultural Academy for Excellence
IAG's brand, technology, and marketing work reflect a rare combination of corporate-level expertise and genuine nonprofit understanding. The board is confident that IAG's contributions have positioned CAFE for sustained growth, and I would recommend IAG to any mission-driven organization looking for a strategic partner who delivers results.
Dr. Barbara Hutchinson
Board Chair, Cultural Academy for Excellence
Sample engagement. Published with written permission from CAFE leadership.
The situations that bring organizations to IAG are not limited to one sector. We work across five focus sectors with organizations navigating leadership transitions, grant positioning, rebranding moments, and communication gaps. Details available upon request.
Ready to Start
Let's build something meaningful together.
Most first conversations are 30 minutes. You will leave with a clear sense of whether we are the right fit and what working together would look like.
Quarterly Newsletter
The Canopy
Nonprofit leaders in the DMV use The Canopy to stay sharp on strategy without wading through noise. Each quarterly issue goes deep on one subject — a real case study, a practice worth adopting, or an honest take on a sector shift. Launching June 2026.